One location. Buckhead's most-searched Japanese restaurant.
tomorestaurant.com (opens in new tab)
Inside Tomo
Tomo Japanese Restaurant · Buckhead, Atlanta
- Sales growth, year two vs year one
- +27%Sales growth, year two vs year one
- Reservations from Google Search, in 7 months
- 729Reservations from Google Search, in 7 months
- Instagram followers since 2023
- 1K → 15.4KInstagram followers since 2023
Inside Tomo
Tomo Japanese Restaurant · Buckhead, Atlanta
The challenge
One of Atlanta's best Japanese restaurants. And almost nobody knew.
In January 2023, Tomo had everything a great restaurant needs except the part that brings people in.
Before Resto Experience
Where it started
1,000 Instagram followers, and no system behind them.
A menu, flyers and posts that looked like three different restaurants.
Invisible in search, unless you already knew the name.
A website that didn't match the room it was selling.
Two signature experiences, omakase and Tuna Tuesday, with no way to book either.
The food was exceptional. Everything around it was not.
Recognition
The food was never the problem
Everything on that list was ours to fix. Not this. Tomo was already among the best in the city, and the people who judge that for a living had said so.
Tomo earned the food. Our job was making sure Atlanta could find it.
Tomo offers exquisite traditional Japanese dishes with French and Italian influences. The floor-to-ceiling windows make the experience feel elegant and refined, but the true star of the show is the food itself.
Elsewhere in the press
Listed first in "Best Sushi in Atlanta: 15 Top Restaurants"
DiningOutFebruary 2026"Michelin Recommended sushi spot, Tomo, is another one of our favorites"
Atlanta Eats2025
What we did
One restaurant. The whole stack.
One location has to win its market every single night. That changes the system: fewer channels, more depth in each. As a restaurant social media marketing agency we build the whole stack in-house as a full-service restaurant marketing program, so nothing gets lost between vendors.
- Brand Strategy & Brand Book
Palette, typography and photography direction, defined before a single post went out.
- Website Design & Development
A site where every experience the restaurant sells has its own page and its own booking path.
- Social Media Management
Instagram from day one, on a content calendar built around the room, the craft and the weekly events.
- Content Creation & Photography
Food and atmosphere, shot in-house every week to one creative standard.
- SEO & Content Marketing
People searching for Japanese food in Buckhead find Tomo before they find a list.
- Google Business Optimization
Categories, photos, hours and posts tuned for local search and the map pack.
- Online Reputation Management
Every review answered, on every platform, in the restaurant's own voice.
- Paid Advertising
Meta and Google campaigns built around reservations, not impressions.
- Email & SMS Marketing
Campaigns that bring regulars back for the events that run every week.
Featured campaign · Tuna Tuesday
We turned a Tuesday into the hardest reservation in Buckhead
A whole bluefin, broken down in the dining room. Tomo was already doing it. What it lacked was a name people searched for, a page to book on, and a reason to talk before the doors opened. Our restaurant social media management gave it all three.
- Sold out
- Every edition since 2023
- #1 on Google
- For "tuna tuesday atlanta"
Tuna Tuesday: breaking down the bluefin
July 2023
A new flyer for every edition, since 2023
Naming
Name it.
A signature experience needs a name people can type into Google.
Destination
Give it a home.
A dedicated page on the site, with its own booking flow.
Cadence
Build the anticipation.
Content that runs before every edition, not after it.
Ranking
Own the search.
Rank #1, so whoever hears about it lands on the restaurant and not on a blog.
Every restaurant has something it already does well that nobody outside knows about. Finding it and building the machine around it is most of the job.
The business result
The part that shows up on the P&L
Year two of working together, compared to year one. Not a launch spike. The system compounding.
- +27%
- Average monthly sales growth
- 11 of 11
- Months of consecutive growth
- +44%
- Best month
2024 vs 2023. January through November.
Found in search
And it shows up in the reservation book
Someone typing "japanese restaurant buckhead" at 6pm is booking a table within twenty minutes. restaurant SEO is what puts Tomo in front of them.
- 729
- Reservations from Google Search
- 6,959
- People who asked for directions or called
- 5,592
- Visits to the website from Google
Google Business Profile, January to July 2026. Reservations grew from 97 in January to 137 in July.
Brand
One identity, used every single day
Those numbers are the output; this is the machine that produces them. First we defined what Tomo looked like, then we applied it without exception. A brand book that stays in a folder is worth nothing.
Three typefaces, one job each
The logo, three ways
Primary
Horizontal
Isotype
The palette
Wider bar, bigger role — two primaries, two secondaries, four variants.
The typefaces
Three faces, one job each. Prestigious carries the logotype and the headlines, where the brand has to feel expensive. Brooklyn takes the body copy, the menus and the buttons, where it has to stay readable on a phone at the table. Zen Maru Gothic sets the Japanese, because leaving that to a system font is the fastest way to look careless.
The icon set
Graphic element
Applied
Every Flyer, Every Screen
Content & social
Shot in-house. Posted every week.
A brand book is only worth what comes out of it. The photography is ours, shot in the restaurant, and we have run the account since day one.
A Japanese restaurant sells craft
One Account, Built From 1,000
We've run Tomo's Instagram since day one, January 2023 — one account, one voice, and a calendar that runs whether or not anyone remembers to post. The photography, the flyers and the reels all come out of the same brand system, which is why three years of content still reads as one restaurant and not as three.
1,000
in January 2023, before Resto Experience
+14,400 followers gained
15,400+
in August 2026
July 2026
When Mick Jagger had dinner at Tomo in July 2026, the post went up the same day.
It became the best-performing photo in the account's history. You can't build a content system in the four hours a moment like that gives you. You either already have one or you don't.
Website, search & reputation
Found in Buckhead. Booked in one tap.
Two sides of the same job: that people looking for a Japanese restaurant in Buckhead find Tomo, and that booking it takes one tap.
Built to Book
Reservations
Direct booking, no third-party friction
Omakase
Dedicated page with its own reservation flow
Tuna Tuesday
A landing page for the restaurant's signature event
Online Ordering
Direct plus every major delivery platform
The profile most restaurants leave half empty
What we filled in
- Categories
- Photos
- Hours
- Attributes
- Posts
Tomo Japanese Restaurant
Japanese restaurant · Buckhead, Atlanta
Profile strength
Looks good
customer interactions
Every Review Answered
Spencer Diehl
3 weeks ago
2 reviews
Was a wonderful meal with the lady! Had a few appetizers, an entree and dessert and it was absolutely delicious. Taya, our server, was so sweet and attentive, and the pacing of the food coming out was absolutely perfect. Wonderful date night location!
Thank you, Spencer, for such a lovely review! We're thrilled you and your date enjoyed a full meal from appetizers to dessert, and that Taya took great care of you with perfectly paced service. We can't wait to welcome you both back to Tomo Buckhead for another great date night.
Mark Wassersug
3 weeks ago
4 reviews
Always an amazing meal at Tomo.
Thank you, Mark, for this wonderful review. We're so glad Tomo continues to deliver an amazing meal every time you visit. Looking forward to welcoming you back again soon.
of reviews answered
Usually within hours
The Resto360 ecosystem
One system. Every part of it talking to the others.
Most restaurants buy marketing in pieces: a social media person here, a web guy there, an SEO freelancer who never talks to either. Resto360 is the whole stack under one roof. That is why the brand book shapes the content, the content feeds the rankings, and the rankings fill the reservation book.
Running at Tomo
9 of 14
Brand Strategy & Brand Book
Website Design & Development
Social Media Management
Content Creation & Photography
SEO & Content Marketing
Google Business Optimization
Online Reputation Management
Paid Advertising
Email & SMS Marketing
In the stack, not used here
- QR Menus
- Third-Party Delivery Optimization
- RestoHost AI
- RestoHiring
- Toast POS Management
The same system runs across 57+ restaurants in the Southeast, from single locations like Tomo to nine-location groups.
The bottom line
Two years in, Tomo is the Japanese restaurant Buckhead searches for by name. The food was always there. What changed is that people can find it, book it, and see it every week before they ever walk in.
Average monthly sales growth
2024 vs 2023. January through November.
Months positive
Best month, +44%
Reservations straight from Google Search
From 97 in January to 137 in July
Instagram followers
Since January 2023
by the MICHELIN Guide
Held through the 2025 edition
Let's find the thing your restaurant already does best.
It starts with a 20-minute call. We'll walk your Google presence with you and show you what's leaking, whether we end up working together or not.